Dr. Rohail Hassan

Capriello, A., & Hassan, R. (2018). Ethical branding in franchising: Implications for brand values and corporate culture. In H. Gringarten, & R. Fernández-Calienes (Eds.). Ethical Branding and marketing: Cases and lessons (pp. 35–49). Routledge Management and Business Studies Series. London and New York: Routledge (Taylor and Francis Group); eBook ISBN: 978-0429442520; ISBN: 978-1138337275. [Citation Indexed - (ISI / WOS / Book Citation Index (BCI) / SCOPUS Index)] - (View PDF)

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Capriello, A., and Hassan, R. (2019). “Marketers unintended consequences of improving the consumer food experience.” in Case Studies on Food Experiences in Marketing, Retail, and Events. Publisher: ELSEVIER (Woodhead Publishing); eBook ISBN: XXXXXXX; ISBN: XXXXXXX. [Citation Indexed - (ISI / WOS / Book Citation Index (BCI) / SCOPUS Index)] – Under Review

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